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After 10 years in journalism, I became an entrepreneur and later founded a PR agency. Our focus is on business PR, personal branding for business leaders, and B2B communications.

Smart ones
We are a team of smart individuals with backgrounds in business journalism, GR, brand management, marketing, and top-level communications. We speak the language of business. We read Forbes because our clients are featured there. We learn from KMBS and Deloitte because our clients strive for growth there. We hold international certifications from Creative Enterprise in the UK, UBL PIE in the US, and the Institute of Marketing in Estonia because we constantly evolve for our clients. We provide consulting services at Diia.Business, mentor at Board and PRJCTR because we are generous in sharing our knowledge.
Bees
In our four years of existence, we have created 200+ PR and personal branding strategies across 22 niches, including IT, manufacturing, B2B services, education, social initiatives, and more. Our clients have been featured in Forbes, New Voice, Ekonomichna Pravda, AIN, Delo, MC Today, and numerous other media outlets. They have a strong presence on Facebook, LinkedIn, and Twitter. They speak at conferences, give interviews on TV, appear on YouTube shows and podcasts.

PR and Communication Strategy

We conduct in-depth interviews with the target audience, analyze the media landscape and competitors, brief the team and the client, and based on the data, we build a PR strategy using the PESO model. We conduct creative brainstorms, develop messaging, and package concepts into words. We document the strategy in a convenient format using tools like Miro, Notion, or traditional PDF. We calculate the budget, create a detailed action plan, and present it to the client and the team.

Personal Branding Strategy

We construct your business image with accuracy, delicacy, and sophistication. We define your positioning, create key messages, and enhance your presence on Facebook, LinkedIn, and Instagram. We develop a strategy for personal social media management, establish a media visibility plan, networking strategy, and engagement with business clubs. We prepare you for public speaking engagements, photo and video shoots, and project pitching. We document the strategy in a convenient format and present it to your team, or provide personal mentoring to you.

PR Support Outsourcing

We tell your story in your own words. We create expert-level content for your professional accounts on social media platforms like LinkedIn, Facebook, and Х. We write and publish expert columns on leading business media outlets. We prepare content for public speaking engagements. We provide mentoring on networking strategies. We write in both Ukrainian and English.

Corporate Training and PR Educational Programs

Upgrade your PR Department, inspire new ideas, and conduct creative brainstorming sessions. We'll teach you PR life hacks, establish processes, help streamline your work, and increase your team's efficiency. We'll assist your top executives in developing their personal brands. Our training programs are customized specifically for your company and its goals.

Kateryna Doroshevska

Founder & CEO

15+ years in communications, PR, and marketing. Expert in strategic PR at Diia.Business. Mentor and speaker in educational programs by UNDP, Google, and PRJCTR. Contributor to Forbes.

Yevgeniya Ilchenko

Head of Ukraine PR

15+ years of experience in journalism and content creation.Managed a TV channel newsroom and communications for a business club and its key figures.

Anastasiia Chemiris

Head of Global PR

8+ years in international PR and communications. Experienced in reputation management, event organization, and building effective communication teams.

Svitlana Prysiazhniuk

Business Manager

Project manager with experience in organizing both volunteer teams and events for 2,000 guests.A guru in digitalization and data visualization.

Yulia Barabash

Project Manager PR Ukraine

Experienced copywriter and PR manager. Responsible for promoting business communities, startups, and personal communications of leaders on Forbes.

Alina Saleva

Project Manager PR Ukraine

Creative producer and writer. Knows everything about compelling texts and high-quality video content. Has 8 years of experience in journalism and managing video production.

Yulia Saulenko

Project Manager PR Ukraine

15+ years of experience in digital marketing, media, and project management.
Excels at uncovering new meanings and messages, organizing ideas into strategies.

Victoria Marchak

Project Manager PR Ukraine

6+ years of experience in media and PR.
Skilled in building strategic communications, creating strong connections with the audience, and fostering trust.

Solomiya Bardega

Project Manager PR Global

Experienced project manager who co-developed a workflow algorithm for PR teams. She has hands-on expertise in organizing festival participation while managing six projects at the same time.

Vitaliia Kushmyruk

Project Manager PR Global

8 years of experience in content management and international PR. Helps craft precise and clear messages for foreign audiences.

Dariia Pereverzieva

Project Manager PR Global

Fluent in three languages. Has experience working with English-speaking and German-speaking audiences in the fields of business, education, and architecture.

Olga Alekseeva

Project Manager of the Non-profit Department

Entrepreneur and marketer with 15+ years of experience in IT, manufacturing, and retail. Brand strategist and lecturer in educational programs on marketing and B2B sales.

Marianna Bayer

Chief Operating Officer
ÜLKA

Communication Strategy

As an expert, Ekaterina:She asks very insightful questions and extracts all our ideas, goals, and plans. She helps us transform them into tasks and has the ability to structure information effectively. She has helped us focus on key aspects and avoid getting distracted by everything else.She keeps us on track and prevents us from deviating too far from the topic, which ultimately leads to results. Her advice and recommendations in marketing and PR are highly accurate.
Our company was extremely satisfied with the outcome - we received exactly what we wanted and even more!

Julia Ilnytska

PR Strategist specializingin crisis communications

Personal Brand Mentoring

Three months of working together felt like a whirlwind. Prior to this, I constantly doubted myself, my knowledge, and my abilities, but now I don't recognize myself.
I have stopped undervaluing my services! Now, when asked about the cost of a particular service, I don't hesitate or fear losing a client; I confidently state the actual price.
I have overcome my fear of challenging clients because I now know that I can handle anything and even more. Even if we don't end up working together (and that's okay!), I don't look for reasons within myself or doubt my expertise.

Irina Petryshyna

Head of Export Department West Company Maribell

Personal Brand Mentoring

I faced difficulties transitioning from being an employee to establishing myself as an independent consultant.For me personally, the most valuable aspect was gaining belief in myself, receiving mentorship support, and overcoming the "glass ceiling."During our collaboration, we were able to identify important values in my passion and explore new avenues for monetizing my business.As a result, I experienced a quantum leap in personal development, a shift in mindset, and even an improvement in my appearance. Most importantly, I learned how to confidently present myself as a professional, succinctly yet effectively.

PR and personal brandingfor business leaders

BECOME strategist - coming soon...

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