Become visible

After 10 years in journalism, I became an entrepreneur and later founded a PR agency. Our focus is on business PR, personal branding for business leaders, and B2B communications.

Smart ones
We are a team of smart individuals with backgrounds in business journalism, GR, brand management, marketing, and top-level communications. We speak the language of business. We read Forbes because our clients are featured there. We learn from KMBS and Deloitte because our clients strive for growth there. We hold international certifications from Creative Enterprise in the UK, UBL PIE in the US, and the Institute of Marketing in Estonia because we constantly evolve for our clients. We provide consulting services at Diia.Business, mentor at Board and PRJCTR because we are generous in sharing our knowledge.
Bees
In our three years of existence, we have created 200+ PR and personal branding strategies across 22 niches, including IT, manufacturing, B2B services, education, social initiatives, and more. Our clients have been featured in Forbes, New Voice, Ekonomichna Pravda, AIN, Delo, MC Today, and numerous other media outlets. They have a strong presence on Facebook, LinkedIn, and Twitter. They speak at conferences, give interviews on TV, appear on YouTube shows and podcasts.

PR and Communication Strategy

We conduct in-depth interviews with the target audience, analyze the media landscape and competitors, brief the team and the client, and based on the data, we build a PR strategy using the PESO model. We conduct creative brainstorms, develop messaging, and package concepts into words. We document the strategy in a convenient format using tools like Miro, Notion, or traditional PDF. We calculate the budget, create a detailed action plan, and present it to the client and the team.

Personal Branding Strategy

We construct your business image with accuracy, delicacy, and sophistication. We define your positioning, create key messages, and enhance your presence on Facebook, LinkedIn, and Instagram. We develop a strategy for personal social media management, establish a media visibility plan, networking strategy, and engagement with business clubs. We prepare you for public speaking engagements, photo and video shoots, and project pitching. We document the strategy in a convenient format and present it to your team, or provide personal mentoring to you.

PR Support Outsourcing

We tell your story in your own words. We create expert-level content for your professional accounts on social media platforms like LinkedIn, Facebook, and Twitter. We write and publish expert columns on leading business media outlets. We prepare content for public speaking engagements. We provide mentoring on networking strategies. We write in both Ukrainian and English.

Corporate Training and PR Educational Programs

Upgrade your PR Department, inspire new ideas, and conduct creative brainstorming sessions. We'll teach you PR life hacks, establish processes, help streamline your work, and increase your team's efficiency. We'll assist your top executives in developing their personal brands. Our training programs are customized specifically for your company and its goals.

Kateryna Doroshevska

Founder & CEO

15+ years of experience in communications. Brand strategist. Strategic PR expert at Diia.Business. Mentor and public speaker on PR and Personal Branding.

Yevgeniya Ilchenko

Head of Content

15+ years in journalism and content creation experience. Skilled in leading editorial teams and handling communications for prominent business entities.

Yulia Barabash

Head of PR

Experienced copywriter and PR manager. Handles business community and startup promotion, including personal communications for Forbes business leaders.

Svitlana Prysiazhniuk

Business Manager

Experienced project manager with a background in organizing volunteer teams and events for up to 2000 guests. A guru in digitalization and data visualization.

Olga Alekseeva

Head of Brand Strategy & Marketing

Entrepreneur and marketer with 15+ years of experience in IT, manufacturing, and retail. A brand strategist and lecturer in marketing and B2B sales educational programs.

Liliya Volovelska

Art-director

Owner of a brand design studio. Talented creator who can transform words into visual concepts. Creates design that enhances communication.

Marianna Bayer

Chief Operating Officer
ÜLKA

Communication Strategy

As an expert, Ekaterina:She asks very insightful questions and extracts all our ideas, goals, and plans. She helps us transform them into tasks and has the ability to structure information effectively. She has helped us focus on key aspects and avoid getting distracted by everything else.She keeps us on track and prevents us from deviating too far from the topic, which ultimately leads to results. Her advice and recommendations in marketing and PR are highly accurate.
Our company was extremely satisfied with the outcome - we received exactly what we wanted and even more!

Julia Ilnytska

PR Strategist specializingin crisis communications

Personal Brand Mentoring

Three months of working together felt like a whirlwind. Prior to this, I constantly doubted myself, my knowledge, and my abilities, but now I don't recognize myself.
I have stopped undervaluing my services! Now, when asked about the cost of a particular service, I don't hesitate or fear losing a client; I confidently state the actual price.
I have overcome my fear of challenging clients because I now know that I can handle anything and even more. Even if we don't end up working together (and that's okay!), I don't look for reasons within myself or doubt my expertise.

Irina Petryshyna

Head of Export Department West Company Maribell

Personal Brand Mentoring

I faced difficulties transitioning from being an employee to establishing myself as an independent consultant.For me personally, the most valuable aspect was gaining belief in myself, receiving mentorship support, and overcoming the "glass ceiling."During our collaboration, we were able to identify important values in my passion and explore new avenues for monetizing my business.As a result, I experienced a quantum leap in personal development, a shift in mindset, and even an improvement in my appearance. Most importantly, I learned how to confidently present myself as a professional, succinctly yet effectively.

PR and personal brandingfor business leaders

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